How to successfully incubate in large organisations

8 December 2020

5:00 – 6:00pm London

Virtual Roundtable

Meeting Overview

It is notoriously difficult to build a new proposition and business model from within a large, successful corporation. Clayton Christensen captures the challenge well in ‘The Innovator’s Dilemma’. But there is a recipe for success if you can properly leverage corporate assets and capabilities and call on the best of agile techniques.

Michael Fanning will share his experience of how he has successfully incubated within Shell, transforming an early-stage business unit into an independent business. He will be covering overall approach, hurdles encountered, practical tips and takeaway learnings.

Michael Fanning

Digital Venture Lead @ Shell


Michael is the Digital Venture Lead within the mobility space for Shell. As part of its strategic response to the energy transition, Shell is investing across the transport industry in technologies and business models that are revolutionising the way we move the world’s growing number of people and goods, while balancing efforts to reduce CO2 and local emissions. Michael is leading the inception and incubation of new digitally-enabled business ventures within that space, with arms-length autonomy, but still within the Shell organisation and with the ability to leverage its assets.

The pathway for intrapreneurial incubation of disruptive start-ups within a 113 year old company is not without its challenges. But Michael has used his understanding of the business and commercial possibilities from over 10 years’ experience as a senior international deal-maker to drive accelerated development and international scaling of valuable new entities for Shell.

Michael has a Masters degree in International Business from the UCD Smurfit Business School and is also a CIMA qualified Accountant. Outside work Michael sits on the Finance & Audit Committee of Care International UK.

John Vincent

Partner @ April Strategy


John is a strategic advisor and facilitator to top teams in financial services, automotive, healthcare and food and drink organisations. A behavioural sciences prizewinner, he focuses on helping unlock value by accelerating behaviour change (of managers, staff and customers).

Currently a Partner at April Strategy, he has previously held Director and Partner positions at Capita and The Foundation. His early career was in the Fast Stream and Senior Civil Service. He has over 20 years’ experience in strategy development, operating model design and change acceleration and his recent work with an automotive client was awarded best retail innovation of the year.

This meeting is open to Innovation Partnership members and partners. If you wish to apply to join please email