Join us for an exclusive study tour at Diageo, where we’ll explore how the iconic beverage company drives innovation through bold ideas and hands-on experimentation.

Benni will introduce the Breakthrough Innovation team approach, share examples of their cutting-edge use of Generative AI, and guide us through an immersive exploration of 4 experience rooms, before concluding with a fun tasting of selected Diageo’s drinks.

SPEAKER

Benjamin Lickfett – Global VP Breakthrough Innovation – Digital & Ventures @ DIAGEO

Benni is an innovation leader with 20+ years of experience driving growth through emerging tech for Fortune 500s and startups.

As VP of Breakthrough Innovation and Director of the Fusion Partnership Lab at Diageo, he leads global ventures, test & learn, and open innovation to drive digital transformation across brands like Guinness, Johnnie Walker, and Baileys.

His team harnesses cutting-edge tech—Generative AI, Spatial Computing, IoT, Web3—to futureproof the business.

Previously, Benni co-founded ventures including the Nordics’ top financial comparison site, an allergy-focused e-commerce startup, and a cause-marketing platform (one exit, one survivor, one implosion).

He’s also advised brands like Hilton, Visa, ExxonMobil, Cartier, and JP Morgan on growth and brand strategy.

This meeting is open to Innovation Partnership members and partners. If you are a board member / C-suite / senior leader and wish to apply to join please email hello@innovationpartnership.co.uk