Study tour @ FTSE 100 drinks giant DIAGEO

26 March 2026

5:30 – 7:30pm (GMT)

London

 

Timings

5pm: Arrivals

5:30-7:30pm: Tour, presentation, drinks tasting

Join us for an exclusive study tour at Diageo, where we’ll explore how the iconic beverage company drives innovation through bold ideas and hands-on experimentation.

Benni will share examples of their cutting-edge use of Generative AI, and guide us through an immersive exploration of 4 experience rooms, before concluding with a fun tasting of selected Diageo’s drinks.

Benjamin Lickfett

SPEAKER

Benjamin Lickfett – Global VP Breakthrough Innovation – Digital & Ventures @ DIAGEO

This meeting is open to Innovation Partnership members and partners. If you are a board member / C-suite / senior leader and wish to apply to join please email hello@innovationpartnership.co.uk