The Future of Work & Engagement Solutions in VR

Thursday 1st July

5:00 – 5:45PM London (BST)

In a post pandemic world companies need to focus more on creating employee experiences – shared memories that connect, bond and unite them with one another. Whilst not all all businesses can afford to fly their teams to other side of the world for a jamboree what they can do is actively think about creating shared memories – memories that transcend demographics, departments and hierarchies. Andrew’s presentation will examine how these memories are formed, how they can benefit organisations and why we need these initiatives now more than ever.


Andrew McGuinness

CEO & Founder @ Layered Reality


Andrew McGuinness is a Founder and CEO of Layered Reality, the pioneering company that creates digitally based immersive experiences.  Utilising technology, such as VR and AR, the experiences have won multiple awards including the global THEA Award for Innovation, described by the Evening Standard as ‘the Oscars of the industry’.

Prior to this Andrew has founded and scaled a number of businesses including BMB, an advertising agency that became a top 5 independent agency in the UK with offices in the US and India, and Seven Dials, a communications agency.  Andrew was also an early investor and adviser to Purplebricks, the disruptive property businesses that listed for £240m in 2015.  He is also Non Executive Chairman of the Private Equity backed architectural visualisation business, The Boundary.

Will Scougal

Global Director, Creative Strategy @ Snap Inc


Will Scougal, Global Director, Creative Strategy @ Snap Inc

In 2015 Will joined Snapchat to build and lead the creative strategy team outside North America. Prior to Snapchat, Will was Head of Brand Strategy at Twitter where created award winning work at the forefront of data led and real-time marketing.

Since joining Snapchat, Will has helped establish the platform’s global presence and his team has helped brands pioneer new and innovative ways to drive business results by building campaigns with augmented reality and vertical video at their heart.

With over 200m people using AR on Snapchat everyday, Will believes that Augmented Reality is the most exciting drivers of culture to come along since film, and that the camera is a place where people choose to spend time with brands.

Alex Fleming

President of Northern Europe @ Adecco


Alex Fleming, President of Northern Europe @ Adecco

Alex joined Adecco directly out of university in 1997 as a recruitment consultant in the Clapham branch this was followed by growing her career at Adecco by taking on various roles over the years. She then took on the role of UK & Ireland Country Head and President of Staffing for the Adecco Group in 2018, where she led 2,500 people daily.

In January 2021, Alex became Region President of Northern Europe, leading Adecco’s staffing business across the Nordics, the Netherlands, Belgium & Luxemburg, and UK & Ireland.

Alex is an advocate for enabling access to work and opportunity including introducing young people to the world of work from an early age.