How companies use data to drive innovation

8 April 2021

5:00 – 6:30pm London

Virtual roundtable


Splunk is the world’s first Data-to-Everything Platform, helping organisations ask the right questions, take actions and achieve business outcomes from their data.

With more than 6,000 employees in 27 offices worldwide, Splunk is building a future where data provides clarity, elevates discussion and accelerates progress for innovators in IT, security, DevOps and more.

Many organisations fail to adapt to a highly digitised business landscape due to their inability to convince employees to embrace data driven decision making. Data is a key factor in team cohesion and brings people together to make a leap of faith in order to drive innovation.

At this roundtable, participants will discuss how companies use data strategy for growth, the framework principles as well as the key drivers.

We will also explore how McLaren continues to innovate through the use of data and analytics in an extremely complex environment.

In addition, we will look at data, beyond the buzz words, and how to use it to fuel innovation and change in a true non-nebulous way.

James Hodge

Global Chief Technical Advisor @ Splunk


James Hodge is the Chief Technical Advisor at Splunk with a specific focus on driving business outcomes informed by data. Prior to leading the Chief Technical Advisor organisation, James worked in the product management team leading Splunk’s Big Data and Analytics product strategy with a specific focus on the Hadoop, Spark and open source analytics ecosystem. Data ethics and digital transformation are one of James’ passions and he regularly speaks on the topic at conferences.

James is committed to driving a diverse workforce and devotes time to Splunk’s values by promoting social inclusion and making Splunk an inclusive place to work.

In addition to working at Splunk James spends time advising startups on how to leverage data as a competitive edge whilst keeping a focus on simplifying technology architectures.

Edward Green

Principal Digital Architect @ McLaren

Edward leads the Architecture practice at McLaren Racing as well as being responsible for the successful integration of our Technology Partners into the McLaren ecosystem. Edward joined McLaren in March 2018.

He has led the design of new infrastructure to support the growth across the McLaren Group, including the Composite Technology Centre in Sheffield and new office facilities at Victoria Gate, providing thought leadership for new working practices. He is the technical lead for McLaren’s eSports team, Shadow and IndyCar team.

Quincy Olatunde

VP, Data @ NBC Universal


Quincy is motivated by the pursuit of innovation and connection. He believes in the power of knowledge and big ideas. Crafting and delivering against great strategy to help discover the point of activation energizes him.

He has a passion for helping companies reimagine how they create and deliver value, relate, engage and interact with their consumers in a digitally evolving world – using data, language, design and technology to foster relationships.

He has previously held positions across media, tech companies, gaming, aviation, advertising and marketing agencies – founding and exiting a couple himself. He has over 20 years’ experience in product management, marketing strategy, product strategy, data management, development, ui\ux design and data governance and privacy. Currently serving as an Executive at NBCUniversal across its PeacockTV streaming service and specific Enterprise Offerings.

“I am not a Data Engineer, Scientist or Analyst. What I am is a PRODUCT MANAGER who understands and knows how to use data.

So, what I am doing essentially is solutioning, educating and helping companies understand how to treat and use data properly to create products and drive innovation. Not only to Innovate, but to drive the success, adoption and growth of said Innovation”

This meeting is open to Innovation Partnership members and partners. If you wish to apply to join please email