Timings
5pm: Arrivals
5:30-7:30pm: Tour, presentation, drinks tasting
Join us for an exclusive study tour at Diageo, where we’ll explore how the iconic beverage company drives innovation through bold ideas and hands-on experimentation.
Benni will share examples of their cutting-edge use of Generative AI, and guide us through an immersive exploration of 4 experience rooms, before concluding with a fun tasting of selected Diageo’s drinks.

SPEAKER
Benjamin Lickfett – Global VP Breakthrough Innovation – Digital & Ventures @ DIAGEO
Â
Get our monthly innovation and change insights
Â
Get our monthly innovation and change insights.