Corporate innovation – How to change customer behaviour

12 October 2023

4:30 – 6:00pm (BST)

Central London & virtual



4pm: In-person arrivals

4:30-6pm: Roundtable

6-7pm: Drinks & networking


It’s no secret that the water sector is having trying times.

Shaunna will discuss how and what water companies are doing to overcome those challenges as well as delving into how innovative thinking and unusual partnerships, including a campaign with GSK, are essential in tackling behaviour change.



Shaunna Berendsen


Shaunna Berendsen serves as the Chief Innovation Officer for Anglian Water, the largest water and water recycling company by geographical area in England and Wales.

During her work at Anglian Water, Shaunna served as the Client Program Director for the establishment of the UK Water Innovation Centre of Excellence, Spring. She has previously worked in commercialization, marketing, and IP and is also a sustainability ambassador for the Major Projects Association.

About Anglian Water

There are more than 4,500 of us here at Anglian Water and we’re putting water at the heart of a whole new way of living.

Anglian Water supply water and water recycling services to more than six million domestic and business customers in the east of England and Hartlepool. Our services are at the heart of every single family and community in our region. We clean water to the highest standard, deliver it to millions of homes, and carefully manage it to ensure it never runs out.

We’re the largest water and water recycling company in England and Wales by geographic area. We’re also one of the driest regions in the country, with just 600 millimetres of rain each year, on average a third less than the rest of England. In fact some areas have a lower annual rainfall than Jerusalem. That’s why it’s vital that we look after the water that we’ve got.

This meeting is open to Innovation Partnership members and partners. If you are a board member / C-suite / senior leader and wish to apply to join please email