Applying new technology to the ancient art of telling engaging stories

In this session we will talk about how the application of modern technology amplifies, rather than replaces, the innate human talent of storytelling.

Our expert partner, Allison will share insights into how corporate and brand storytelling has evolved, and how businesses can apply tech and data to continuously adapt and evolve how they engage with target audiences, all the while ensuring authentic and relatable connections.

Dan will cover why brands must keep up with the pace of change, especially in a challenging communications environment. He will discuss the importance of integrated comms, and share examples of where it’s being done well, before providing some tips for the audience about how to innovate their brand story.

We will then hear specific examples from Binance and Wise around how they’ve created different campaigns to engage with their customers and share their innovation stories.

SPEAKER

Dan has spent the past 24 years working with some of the world’s most high profile artists, brands and tech companies.

The thing they all have in common is a desire to create stories which connect with their audience. Whether it’s music, advertising, digital strategy or influencer engagement, Dan has worked across the landscape; managing campaigns, strategies and individuals.

Dan oversees integrated marketing for Allison across Europe and Asia, leading a team of digital strategists, data analysts, performance marketers, designers and producers to tell compelling brand stories.

With Dan’s guidance and mentorship, the team consistently delivers creative communications programmes to solve business issues for clients in healthcare, travel, technology and many more, never shying away from challenging the status quo.

About Allison

Allison is a leading global marketing and communications agency driven by a collaborative approach to innovation and creativity.

By taking an innovative perspective, every initiative, campaign, launch or proposal, encourages clients to let their brand up for air, take a deep breath and make an impact. By putting influence at the centre of their programming, turning ideas upside down to help clients remove the shackles of convention, define their own set of rules and find the compelling centre.

SPEAKER

Kirby Nardo is an experienced communications leader with over 15 years of in-house and agency experience. She most recently served as a senior director at Binance, the world’s largest crypto exchange and blockchain provider, where she led the company’s global brand and product public relations and communications.  

Prior to Binance, Kirby was vice president of public relations at Albertsons Companies, a leading grocery retailer in the U.S. and led the brand public relations department at Molson Coors for their North American business.  

Kirby lives in Chicago with her husband Deron and two children. She was honored as one of PRNews’ Top Women in PR in 2019 and PRWeek’s 40 under 40 in 2020. 

About Binance

Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.

SPEAKER

Sana Rahman – Global Director, Group Communications @ Wise PLC (formerly TransferWise)

About Wise 

Wise is a global technology company, building the best way to move money around the world.

With the Wise account people and businesses can hold 40+ currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new cross-border payments network that will one day power money without borders for everyone, everywhere. However you use the platform, Wise is on a mission to make your life easier and save you money.

Co-founded by Kristo Käärmann and Taavet Hinrikus, Wise launched in 2011 under its original name TransferWise. It is one of the world’s fastest growing, profitable technology companies and is listed on the London Stock Exchange under the ticker, WISE.

16 million people and businesses use Wise globally, which processes £9 billion in cross-border transactions every month, saving customers around £1.5 billion a year.

This meeting is open to Innovation Partnership members and partners. If you are a board member / C-suite / senior leader and wish to apply to join please email hello@innovationpartnership.co.uk